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Social Media Marketing Policies

March 8, 2013

I believe have a policy on using social media marketing is a must for all companies considering using things like face book and twitter. Image

1. Keep posting current content- People are not going to keep reading the same thing over and over again. Get people involved, have contests, give your company a name or personality that people can follow and relate to

2. Have a person or office dedicated to maintaining and managing the social media. Having a dedicated person will make sure the content posted represents the company properly and that all content is consistent and true.

3. Have a policy in place to decide what content should be allowed on the page by other users. for example negative comments or experiences by consumers. Are there words that users will be deleted for? Also for employees of the company if they list the company as their employer is their page full of alcohol and drug use? are they a racist and post unacceptable material? There should be a plan for this type of thing.

4. If a user breaks one of the polices what will be the repercussions of this? will they lose their job  be forced to remove the company from their page? There needs to be strict policies on this.


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